Strategic Marketing Setup
We help you streamline your marketing setup process on Amazon to create a strong foundation for brand visibility and customer engagement.
Maximize Your Reach
Amazon Marketing Consulting
We help you leverage marketing strategies to elevate your brand and boost sales on your Amazon Seller account.
Targeted Marketing Strategies
Our precise and targeted strategies help you align your Amazon account with market demands and customer expectations.
Efficient Marketing Processes
We help you grow on Amazon with our time-efficient marketing processes, designed to quickly amplify sales and brand presence.
Sponsored Ads
We help you maximize visibility and drive sales through sponsored ads on Amazon.
- Develop targeted ad campaigns
- Monitor and optimize ad performance
- Manage ad budgets efficiently
Custom Pricing
Submit details like your name, account URL, gross revenue, and active duration to receive a customized pricing plan.
- Personalized estimates
- Pricing that reflects your business scale
Request a Custom Quote
Amazon Account Assessment
FAQs About Amazon Marketing Consulting
Amazon marketing consulting is a service provided by experts such as AMZ Simple to help businesses optimize their marketing efforts on the Amazon platform.
This type of consulting covers a range of activities, including developing and managing Amazon sponsored ads, utilizing Amazon DSP for broader advertising reach, optimizing product listings through SEO for better visibility and ranking, and crafting effective promotional campaigns.
To start advertising with the help of Amazon marketing consultants, AMZ Simple will guide you through:
- Defining advertising goals
- Choosing Amazon advertising solutions
- Setting up Amazon seller account
- Developing a budget plan
- Creating advertising campaigns
- Optimizing product listings
- Monitoring and adjusting campaigns
On Amazon, you can run several types of advertisements to suit different marketing goals and strategies.
The main ad types include:
- Sponsored products: These are cost-per-click (CPC) ads that promote individual product listings on Amazon. They appear in search results and on product pages, helping drive traffic to specific products.
- Sponsored brands: These ads showcase your brand and product portfolio. They appear in search results as a banner ad featuring your brand logo, a custom headline, and multiple products.
- Sponsored display ads: These ads target customers on and off Amazon based on their shopping behaviors. They can appear on Amazon, on third-party websites and apps, and on Amazon-owned sites like IMDb.
- Amazon DSP (Demand Side Platform): This allows advertisers to programmatically buy video and display ads. Amazon DSP is used to reach audiences across Amazon sites and apps, as well as through publishing partners and third-party exchanges.
- Video ads: Amazon offers video advertising options that appear in different formats across its platform, including within search results, on product detail pages, or as part of Amazon’s streaming content.
- Stores: Brands can create their own multi-page Stores on Amazon for free. While not an ad format per se, Stores allow brands to showcase their product collections and tell their brand story, which can be used in conjunction with other ad types?
To measure the effectiveness of your Amazon marketing strategy, the most important metrics to review are:
- ACoS (Advertising Cost of Sale)
- Conversion rate
- Click-through rate (CTR)
- ROAS (Return on Advertising Spend)
- Total sales and organic sales
- Impressions
- Customer acquisition cost
- Inventory levels and sell-through rate
- Customer reviews and feedback
- Market share
AMZ Simple provides comprehensive consulting services to help you interpret and utilize these insights effectively for optimal performance on Amazon.
You can boost your product’s organic rankings on Amazon through:
- Optimized product listings
- High-quality images
- Positive reviews
- Backend keywords
- Mobile optimization
Beyond these strategies, AMZ Simple offers specialized consulting services in Amazon SEO to further enhance your product’s visibility and ranking on the platform.